Carnab

Full-Funnel Digital Marketing Strategy for Carnab.com(http://Carnab.com)

Profile

Client: Carnab UAE

Industry: Automotive / E-commerce (Used Car Marketplace)

Location: Dubai, United Arab Emirates

Duration: Q1Q2 2024

Budget: AED 70,000/month (combined paid & organic)

Objective

Design and implement a 360 digital marketing strategy to:

• Increase qualified leads and test drive bookings 🚗

• Boost organic traffic and search visibility in the UAE market 📈

• Reduce cost per acquisition (CPA) across Google & Meta Ads 💰

• Improve social engagement and brand perception in a highly competitive space 🌟

Key Results

Action Plan & Execution

1. Website Optimization

• Conducted full UX audit and heatmap analysis 🔍

• Improved landing page load speed (3.8s ➜ 1.4s) ⚡

• Created dedicated pages for top searched makes/models 📄

• Implemented schema markup for vehicle listings 🏷️

2. SEO Strategy

• Built keyword map targeting "buy used car in Dubai", "certified cars UAE", etc. 🗺️

• Implemented technical SEO fixes: canonical tags, sitemap, crawl budget 🔧

• Launched a blog with weekly SEO-optimized content 📝

• Built 35+ contextual backlinks from UAE automotive and news sites 🔗

3. Google Ads

• Split campaigns by city (Dubai, Abu Dhabi, Sharjah) 🏙️

• Used Responsive Search Ads with dynamic keyword insertion 🖥️

• Switched from Manual CPC to Target CPA bidding 🎯

• Optimized Google Shopping feed with Merchant Center enhancements 🛒

4. Meta Ads (Facebook & Instagram)

• Created multi-step funnel: Awareness ➜ Remarketing ➜ Lead Gen 📈

• Launched 6 video creatives and 4 car carousel ads 🎥

• A/B tested landing page destinations vs. instant forms ⚙️

• Leveraged Advantage+ targeting for highest LTV segment 🚀

5. Social Media Management

• Implemented a content calendar across IG, FB, and TikTok 📅

• Grew Instagram following from 2.3K to 6.9K in 60 days 📈

• Boosted engagement rate from 0.9% to 4.1% 💬

• Introduced reels, car delivery testimonials, and Arabic-localized posts 🎉

6. Analytics & Reporting

• Set up GA4 with custom event tracking (leads, calls, scroll depth) 📊

• Built a live dashboard in Google Data Studio (now Looker Studio) 📈

• Provided bi-weekly performance reviews & optimization briefs 📅

Client Feedback

My approach to performance marketing was transformational for our brand. His ability to combine creative content with hard metrics gave us the clarity and results we were looking for in the UAE's competitive market.

Tools Used

• Google Ads, Meta Ads Manager, GA4, Tag Manager 🛠️

• Ahrefs, Semrush, Screaming Frog 🔍

• Canva, Adobe Illustrator 🎨

• Looker Studio, Trello 📊

• HubSpot (lead form management) 📋