Jonah Sherwood
Marketing & Creative Strategist
Professional Experience
Career Highlights
2025 - 2026
Brand Marketing Specialist
Cozey Inc.
Montreal, QC
Created and managed a 12-month content calendar to ensure brand consistency across social media, email, and web. Collaborated with influencers and the creative team on engaging video content. Designed promotional events and campaigns to boost visibility and sales. Analyzed customer feedback and supported new launches. Wrote compelling copy for emails, blogs, and ads to enhance click-through rates.
2024 - 2025
Meta Marketing Specialist
Meta
Ottawa, ON
Offered strategic consulting to portfolio clients with $50K+ monthly ad spend in B2B and e-commerce, optimizing ROI through advanced Meta Ads strategies and data insights. Developed reporting frameworks with Meta Pixel and Conversions API, presenting analytics to stakeholders and translating data into clear recommendations. Conducted competitor analysis and market research to guide campaign strategies.
2023 - 2024
Digital Marketing Specialist
Accenture
Ottawa, ON
Reduced CPL by 22% through scaled acquisition campaigns. Implemented effective paid social strategies with GCLID tracking and attribution mapping. Developed performance reports in GA4 & Looker Studio for client transparency.aw A/B testing for creatives and landing pages, collaborating UX and design teams to enhance funnel flow and engagement.
2020 - 2023
Advertising & Marketing Associate
PGt Advertising Agency
Remote
Created strategy decks for campaigns and internal channels for Unilever, Danone, and Nestlé. Localized corporate assets for regional relevance and cultural alignment. Developed pitch proposals and brand presentations to guide campaign execution. Designed marketing materials and digital assets in Adobe Creative Cloud andigma, adhering to DTC brand guidelines.
Core Competencies
Creative Strategy Development
SEO & Organic Growth
Social Media Management
Performance Marketing (Meta, Google, TikTok)
Generative Engine Optimization (GEO)
UI/UX & Website Design
Brand Development & Positioning
Brand Activations & Experiential Marketing
Academic Background
2018 - 2020
Algonquin College
Architecture Technology
Ottawa, ON
My background in Architectural Technology shaped the way I approach marketing and creative strategy. It taught me to think systematically, balance creativity with functionality, and design experiences with the end user in mind. Today, I apply those same principles to building brands, crafting marketing strategies, and creating meaningful digital experiences that connect with audiences and drive growth.